I Am the Night

Social Campaign

Shorty Awards GOLD: Best in Television
OMMA Awards WINNER: Best in Television
Clio Entertainment Awards BRONZE: Television/Streaming: Integrated Campaign
Webby Awards FINALIST: Social Content Series & Campaigns (Television)

Collaborating with TNT is always a joy. Working with Patty Jenkins, Chris Pine, and TNT is a dream. I’m incredibly proud of my team’s work, and the results speak for themselves. I was the senior designer and creative lead for the social campaign, spanning Instagram, Facebook, YouTube, and Twitter.

Final Metrics

Seventy-seven million views across all social channels

2.7 million impressions on Facebook Canvas Ad Units

30% in-season growth on the I Am the Night Instagram

237k impressions over 185 Instagram Stories

42k mentions on Twitter

Designed at Fullscreen Media with Mark Mendez and Nate Holbrook in collaboration with TNT.