Close Enough

Social Everything

HBO Max partnered with our team at Fullscreen to create an exclusively digital social campaign for their new series, Close Enough, targeting a millennial gamer audience that was passionately awaiting the series premiere. I served as the junior art director and oversaw creative from pitch through release.

Final Metrics:

400% growth in total followers
114,000 engagements
80% positive sentiment
1.7M Twitter watch party viewers
12.5M Total Twitter Hashtag Impressions

As a whole, the campaign garnered

127 million earned impressions

Close Enough "In One Week"

I pitched the idea of playing intentionally-crappy recorder music to HBO Max and they loved it, to my surprise. This piece ended up being seen by 3.8 million people on Twitter as part of a release-week paid push.

Designed at Fullscreen with Matt Wells in collaboration with Warner Bros Discovery.