The Boys
Season 4 Social Campaign
As Senior Art Director at Movement Strategy, I had the honor (and absolute blast) of crafting visual stories for Amazon Prime Video's The Boys social media accounts. My team and I turned the chaos of superheroes gone rogue into a digital phenomenon on Instagram, X, and TikTok.
The Mission:
Make scroll-stopping, thumb-pausing content that felt as unpredictable and audacious as the show itself. Forget cookie-cutter promos—this was about creating bold, high-impact visuals, clever copy, and motion graphics that pulled fans deeper into The Boys’ twisted universe.
The Results:
Platform Domination: Our TikTok and Instagram posts drove millions of views, likes, and comments, with fans clamoring for more.
Cultural Convos: We didn’t just participate in the conversation—we started it. The Boys trended on X and TikTok, with social content sparking everything from memes to full-on fandom theories.
Elevated Design Standards: Every post was a crafted piece of digital art, combining graphic design, video editing, and animation to keep the feed as polished as it was provocative.
Campaign Wins:
Metrics That Matter: We racked up tens of millions of impressions and millions of meaningful interactions across platforms. Fans didn’t just like—they shared, commented, and made the content their own.
Industry Shoutouts: Our campaigns became a benchmark for innovative social media marketing in entertainment, celebrated for their originality and seamless brand alignment.
SEO-Friendly Impact: Leveraging content optimized for algorithmic discovery, we made sure The Boys was always front and center for trending audiences.
Designed at Movement Strategy in collaboration with Roland Parker, Rajiv Smith-Mahabir, Richie LaRuffa, Danica Carrigg, Austine Steele, Kelly Rhone, Ryan Joseph, Margie Guy, Anna Norfield, and Elyse Runkle, and Aimee Keenan in collaboration with Amazon Prime Video.