Deadpool
Social Launch Assets
Clio Entertainment Awards GOLD: Theatrical Social Media
Deadpool blitzed the scene in 2016 and McBeard was there to serve it to the masses.
You need to make the most of those fire drill opportunities when you’re a junior designer, right? I joined the Deadpool account during premiere week to whip up a ménage à quatre of composites that ran across Instagram, Facebook, and Twitter.
In Deadpool fashion, I’m not going to take the time to add up the hundreds of thousands of likes these earned – that’s ridiculous. Our agency’s campaign won Clio Gold that year, so I’m just going to claim my sliver of tomato, tell myself the Deadpool signature I wrote with my own hand is now canon, and call it a job well done.
Designed at McBeard in collaboration with 20th Century Studios.